Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SHBXPSM003 Mapping and Delivery Guide
Promote a personal services business
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | SHBXPSM003 - Promote a personal services business |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes, skills and knowledge required to develop and integrate a full range of marketing strategies and promotional activities to expand and diversify the client base, maintain and improve client re-booking, and increase average client spend for a personal services business. It requires the ability to monitor, evaluate and adjust marketing activities according to business performance.This unit applies to all single or multiple outlet businesses providing beauty treatments, hairdressing or barbering services. It applies to senior managers and small business owners who operate with significant autonomy and are responsible for making strategic business management and operational decisions.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Assessment must ensure use of: activities that allow the individual to research, develop, implement, monitor and evaluate marketing activities over an extended time period people with whom the individual can interact for all communication aspects of the unit; these can be: people in a personal services industry workplace; or people who participate in role plays or simulated activities within a training organisation computers, printers and general software programs used to produce marketing plans the following documents which can be actual documents used by a personal services business or generated by a registered training organisation for the purposes of project and assessment activities: customer profiles, service history and product and service preferences sales budgets sales reports stock reports template: marketing plans budgets customer evaluations. Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors. |
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Prerequisites/co-requisites | |||
Competency Field | Personal Services Management |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Develop marketing strategies. |
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Element: Determine a marketing mix for the business. |
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Element: Implement marketing strategies. |
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Element: Monitor and improve marketing performance. |
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